JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
– 66.7% of Chinese electricals shoppers purchased from the retailer in 2021, far ahead the second most-purchased from retailer, Alibaba at 31.3%.
– Its mass market price positioning attracts customers with annual pre-tax household incomes of CNY100,000 and above, who account for 81.8% of its shoppers.
– JD.com is by far the most popular among millennials, which make up 59.9% of its shopper base
– JD.com is the dominant leader in the Chinese electricals market, with a share of 28.6% in 2021
Scope
• JD.com attracts high-income millennials with its convenience and mass market positioning
• JD.com is by far the leader of the Chinese electricals market
• Technology and promotional events have contributed to JD.com’s success so far
Reasons to Buy
• Gain a comprehensive knowledge on JD.com business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in China
Alibaba
Amazon
Suning Electronics
Apple
GOME
Dell
China Paradise Electronics
Mi
Vip.com
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Frequently asked questions
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